My name is Alena Karpova and I'm a visual designer
My work encompasses graphics and identity, strategy and positioning, products and packaging, websites and digital experiences, advertising and communications, data visualisations and typefaces.
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What I do
Empowering brands and organisations to be better
I value the power of simplicity, stripping away the clutter to create ideas that are clear, concise and immediate.
Ideas are critical to the way I work. I like them to be direct, distilled and demand people’s attention. And I make sure they end up looking handsome too, through a combination of visual flair, craft skills and attention to detail.
Ideas are critical to the way I work. I like them to be direct, distilled and demand people’s attention. And I make sure they end up looking handsome too, through a combination of visual flair, craft skills and attention to detail.
I help to create brands for visionary businesses, those willing to challenge perceptions and to do things differently. I'm continuously curious and genuinely passionate about clients’ missions and to help them realise what is the ultimate goal. I believe that creativity has the potential to incite real positive change.
9
Years of experience based on different projects is such areas, as visual design, UX, marketing and research
100
Took part or solely worked on more than 100 projects in various sectors, which gave me an understanding what type of organisations, brands or individuals I should work with.
∞
Never ending amount of things which I've learned on a job from organisations, brands and individuals. And I'm ready to share them with you
I value the power of simplicity, stripping away the clutter to create ideas that are clear, concise and immediate.
Ideas are critical to the way I work. I like them to be direct, distilled and demand people’s attention. And I make sure they end up looking handsome too, through
a combination of visual flair, craft skills
and attention to detail.
I help to create brands for visionary businesses, those willing to challenge perceptions and to do things differently.
I'm continuously curious and genuinely passionate about clients’ missions and to help them realise what is the ultimate goal.
I believe that creativity has the potential to incite real positive change.
I'm continuously curious and genuinely passionate about clients’ missions and to help them realise what is the ultimate goal.
I believe that creativity has the potential to incite real positive change.
Services
Every project is unique, we start from a brand audit and go from there
Working on visual side of things, based on data and research
Brand Audit, Brand Research, Brand Identity Design, Rebranding, Packaging, Print management
Web Design, User Experience Design, Wordpress development, Website development, Social Media Strategy Design
Projects
Environmental and social ethics have always been at the core of what I do. To design without planet or people in mind is to create problems rather than solutions.
I really want to inspire positive change, that's why vast majority of my projects are focused on good causes.
I really want to inspire positive change, that's why vast majority of my projects are focused on good causes.
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FAQ
Do you have a particular style of work?
In general, prefer very clean, minimalistic design and Swiss typography, but can work in any style, because we aren't picking it out of nowhere, it's based on research and analysis of target audience. Function + form.
With what languages can you work?
English and Russian.
What if you don't have an example of work from our sector?
Creative process always wins from a new challenge = fresh eyes. As long as this project is for a better cause - I'm on board.
What if I don't like the end result?
That's hardly going to happen, because we check with each other on every step of the way. But if it will happen, then I'll work again and again on the solution of this problem.
Will I understand how to use the files?
Yes, I will provide different types of instructions.
Can I edit/update my website after it's been done?
Yes, I will provide all of the asses and Instructions on how to do it.